Peter Labrow. Writer, author and business-to-business marketer.
I’ve never believed that anyone should settle for being one thing. Being a writer and a marketer helps make me better at both. And their common lifeblood is storytelling, right?
Writing. Marketing. Two halves of a whole.
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Fiction and non-fiction author
I’ve written a top-rated horror novel, The Well. I’m co-author of a book about writing really great press releases, called Is It News? I’ve written professionally for around forty years, including for magazines, websites and all kinds of marketing copy.
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Business-to-business marketing
I help organisations work out where they want to go, then help them to get there. This includes taking products and services to market, managing marketing and communications projects, and building customer engagement through content marketing.
Current writing project: Gigs Live Music Club, Derby Hall, Bury, 1979–1987
My current writing project is a personal record of the North Manchester music scene in the early 1980s, examined through the lens of Gigs Live Music Club at the Derby Hall in Bury.
Project diary
Keep track of the book’s progress.
One of my oldest friends, Martin Mackenzie, realised that he had a series of negatives from around that time, some of them taken at Gigs Live Music Club. This was a great find, because it identified two bands I didn't previously have a record of playing: Que Bono, and Wanda and the Dentists.